• Wed. Oct 20th, 2021

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Why is Mobile-First Design a Viable Option for You?

Why is Mobile-First Design a Viable Option for You

Customers are always looking for convenient ways to connect with their favorite brand without any toil. An increasing number of customers are accessing various brands and websites using their mobile phones instead of laptops. Mobile phones generated 54% of global websites traffic in the first quarter of 2021. Isn’t it a huge number? Being a brand owner, what if your website is not mobile-optimized? Don’t you think it’s high time to make your website mobile-friendly? We have gathered a few advantages of mobile-first design that could win the game for you. Stick to this article to know more!

Reasons to opt for mobile-first design:

A mobile-first version of your website could generate extravagant results for your brand as you will attract more and more visitors. Today, a vast audience is busy surfing the internet on their smartphones, and your brand could be their next search. Do you want to miss out on this splendid opportunity? Certainly not! A mobile-first version of your website will expose you to the following advantages.

1. More mobile web users:

Gone are the days when people used to sit around their PCs to search for a product or service. The boom in mobile phones ownership has changed the way people search for items and shop. The increasing statistics mentioned in the beginning reinforce customers’ enhanced use of mobile phones to reach out to various brands. Being a business entity, you should align your website design accordingly.

If you want to make your products and services more accessible, opt for a mobile-first design. It would be best to buy web design Dubai services from experts who will elegantly formulate a mobile-friendly website version for you. However, a mobile-first approach won’t help you, and you need to watch out for user experience and software quality.

2. Puts your customers first:

Can you think of a winning strategy without taking into account your customers? Your customers will always matter when it comes to scaling your success and formulating strategies. Why not put them first in your approaches by designing a mobile-friendly website? Doing so will protect the patronage and loyalty of your current and potential customers.

Customers are keen to get their desired products and services at their fingertips, and you are supposed to help them. Designing a mobile-first version will let them know that you care about them. What they do in response is stick to your brand and buy from you all the time. That is when you win the game!

3. Prioritizes content:

A better understanding of what information your customers want on your website will help you prioritize your content. When designing for a small screen, you can’t afford to stuff unwanted materials on your site. You should go with what is essentials and what will turn the visitors on. Vital content on your mobile site with easy navigation will help your visitors make quick purchases.

Customers these days are time-conscious, and making them go through lines of unwanted content can spoil the moments. If you want your customer churn rate to be unaffected, it would be best to take care of your content and prioritize it accordingly.

4. Enhanced website aesthetics:

Most businesses often go for a graceful degrade of a larger desktop version to a mobile version, and the process costs them poor website aesthetics. Why not design a new fresh site with easy mobile usability? Some desktop features will never translate well on a mobile-first site, resulting in a difficult-to-navigate interface.

Designing a mobile-first website will offer you enhanced aesthetics and an easy user interface. The platform is designed on a minimalist space and hence, has more space available when scaling up. If you want to structure a mobile-first site, buy web design services from professional designers.

5. Helps in SEO ranking:

What is the use of a well-designed mobile-first website if it is out of the customers’ sight? Google has recently announced that it will start using a mobile-first index for new websites. Google crawlers will consider mobile-first websites and grant them higher rankings on search engine result pages (SERPs).

A good website design has been considered for higher ranking but not anymore. The picture is incomplete today without taking into account the mobile-first approach. If you want to get ahead in the race, you ought to focus on a mobile-first approach. Apart from these approaches, customer interaction can also have a hand in moving your site up the Google ranking ladder.

Switch to a Mobile-Friendly Website today!

Mobile-first websites are the new normal, and businesses should consider investing in them. The process is easier said than done, and you can’t do well without professional web designers. Consider connecting with these experts to ensure the best web designing approaches to win the game!

Guest Contributor

Kieran Edwards is a content writer and optimization expert. He helps businesses and brands to communicate with their target audience and customers.