The acronym SEO,which stands for Search Engine Optimization, has become such a common thing in online businesses today. The fact that they have such a huge role to play in the growth and visibility of your site or business makes it all the more important. Despite the rave about SEO, there are still some individuals who don’t know how their businesses can benefit from SEO, especially if they don’t have an expert in SEO on their team.
SEO can be a little complicated, and that is why several SEO experts in the UK are willing to provide their services to anyone who needs them. Knowing exactly what an SEO company does can take a hard time, especially if you are new to digital marketing. However, through their knowledge and skills in SEO, your business benefits in the following ways:
- Rise in rankings
- Increased visibility
- More traffic on site
- More sales or increase in services provided
- Brand exposure and credibility
Now that we know what SEO can do for you, let’s take a look at what SEO companies are all about and how they work.
What can an SEO company offer you
In simple terms, an SEO company offers SEO services to businesses to boost their visibility online. They do so by making changes to your website and its content which ultimately makes it very attractive to various search engines like Google and Yahoo and also generate traffic to your site which is very helpful in maximizing returns of investment. The good side to this is that SEO companies are specialized in this field, and they know exactly what each site or business needs to gain a massive audience. A breakdown of what an SEO company can offer you is listed below:
- SEO companies provide SEO services such as auditing of sites and developing a tailored strategy for business
- They make decisions about your site’s SEO for better yield of profit
- They help bring traffic to your site through major search engines like Google and Yahoo
- They ensure you get the best out of your site’s SEO
- They inspect and look at every angle of your site and make changes where necessary, all in a bid to boost traffic and increase visibility
Benefits of using an SEO company
There are lots of benefits attached to letting an SEO company handle your site’s SEO. A few of those benefits include:
- SEO companies improve the quality of your website traffic
Besides making your site more visible and increasing your rankings on search engines, the quality of your website traffic will improve. This means that anyone who clicks on your site is doing so because they require your services or the product you offer. An effective SEO strategy will place you at the top of relevant search engines.
- SEO companies increase your rankings on search engines
By using the right updated tools and strategies, SEO companies will work on your website, making it attractive to relevant search engines. They will make you easily noticeable to the right buyers through the use of the right keywords appropriate content.
- SEO companies provide measurable results
You can keep track of your SEO progress through the help of SEO companies. You can do this by simply asking the SEO company in charge of your site for monthly reports on your SEO campaigns. This will help you understand the step by step value being added to your site or business through SEO.
Now that we know how SEO companies can benefit your business and just how they do it. It will be equally important to know the breakdown of the processes involved in optimizing a page. These processes are carried out by SEO experts and are aimed at improving the visibility of a site or business. They include the following
Evaluation of business and site analysis
This is the first step taken by the SEO experts, and it involves looking at the current state of the site and its SEO. It covers both the site’s architecture and the contents therein, with special attention to keyword density and site’s code. This will give them an idea of what your site needs, its strengths and weaknesses, and how to develop new SEO to increase the rankings you need.
Development of SEO strategies and goals
Once an in-depth knowledge of your site has been reviewed and analysis completed,the next step would be to develop new SEO strategies to boost recognition and visibility. The new approach to be implemented will depend on the type of business you have or the type of service you offer. This means that the new SEO strategy will be customized to suit your business needs, and this includes using the right keywords and phrases.
Setup of SEO tools
Different tools and systems are involved in a customized SEO strategy. The SEO company will help you choose the right tools, systems and programs that will not only grant you the visibility you need but also help you monitor the success rate of your SEO campaigns. Besides helping you make the right choice, they will also put them to good use so you can get the best out of them.
Execution of optimization
This is the point where everything,including tools, programs and platforms are in place, and work begins. Here, everything that has been decided on, and has been approved will be put to work. Execution of the SEO strategy can include cleaning up some of the code on the backed of your site and making changes to your site that would make them easy to navigate, even for mobile users. It also includes off-page optimization as authority or links, and also the right keywords for quality content.
With Google’s constant update, businesses also have to keep up with changes to their site to remain relevant and visible on search engines. SEO companies also provide ongoing SEO services to make you relevant, and these services include blogging services, link building campaigns and keyword research. All these are aimed at keeping you relevant and further increasing your rankings.
Finding the right SEO company: what to look out for
There are several SEO companies, but not all of them will give you the kind of service you need. Some companies will do the work and give you the best of services, and others will choose to do things the easy way but still give you results. The difference here is that the later may do some things that will harm your site or business in future, putting your reputation at risk.
If you are interested in finding the right SEO company, look out for the following qualities
- Customized SERVICES
Before you pick that SEO company, be sure that they offer customized services to suit individual sites or businesses. This way, you would not have to worry about your SEO strategy being the same as another site or business.
- Use of modern SEO Services
A good SEO company should always remain updated with current SEO practices. If they use updated methods such as content planning, research and use of keywords, then it is likely they can be trusted.
- Previous successes
How well have they done before? What do their previous clients say about them? How experienced are they? These and more are some of the questions you need to find answers to before you sign them up as your SEO company.
- Work performed in-house
Do they carry out their duty in-house, or do they outsource their work to save cost? Be sure that they have their staff working for them before you pick them. It will help you to be sure of who is working on your site.
Frequently asked questions about SEO companies
Do I really need an SEO company?
Yes, you do. Having an SEO company to handle your SEO needs will give you the time to focus on other areas of your business or site. Plus, you get the benefit of your site being handled by experts.
How much does it cost for an SEO service?
It all depends on the service agreement and all that is done. However, the price can range from £500 – £2000. It would be better to find out about the price range of a company before doing business with them. Also,note that SEO services are ongoing meaning it does not have to end, for the benefit of your business.
Are SEO companies really effective?
Yes, they are. It depends on who you get involved with. A reputed SEO company with years of experience will definitely do better than an SEO company with fewer experience years.
For your organic SEO in London, get in touch with DubSEOtoday. We have the experts, the experience and the skills to give your business the relevance and recognition it needs. Get in touch with us today.