More than 50% of traffic to Wiley Online Library comes directly from Google, Google Scholar, and other search engines. Wiley does everything possible to ensure that all research content is visible and high ranking in the search results of Google and other engines.
You can also play a crucial role in optimizing the search results for your article – helping people to find, read, and cite your work.
5 tips for increasing your article’s search engine discoverability
1. Create a search engine friendly title
- Include 1-2 keywords related to your topic
- Keep your title short
2. Optimize your abstract
- Place essential findings and keywords in the first two sentences of your abstract
- Repeat your keywords 3-6 times
See below for an example of a well-optimized abstract.
3. Use keywords throughout your article
- Include keywords in your title (1-2), abstract (2-3), and keyword fields (5-7)
- Incorporate keywords in your headings too
- Find specific keywords on Google Trends and Google Adwords keyword tools
- Use keywords consistent with your field
- Let keywords flow naturally and in a contextual way
4. Be consistent
- Refer to author names and initials in a consistent manner throughout the paper
5. Build links
- Link to your article across your social media, networking, and institutional sites
- Encourage colleagues to link to your article